
The focus is shifting from mobile-first toward immersive brand experiences, whether online or in store. Driven by the fast pace of technology, fashion and beauty executives face rising expectations of a new generation. How do they navigate this new economy that often values things less than experiences? How do they pivot e-commerce, social, and brick-and-mortar strategies to deepen consumer connections? Join WWD on November 14 for exclusive intelligence and exceptional insight to help you stay ahead of the change. A lineup of influential speakers across industries will tackle such key issues as:
Identifying new consumer attitudes and behaviors to inform your next-gen marketing
Creating a fail-smart, learn-fast culture to meet the challenge of change
Understanding the changing nature of influence in driving purchases across platforms
Tapping the power of VR, AR and other emerging technologies to create immersive brand experiences
Seizing the potential of chat, messaging and voice technology to engage digital consumers
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2017 EVENT RECAP
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What we're talking about
- New Consumer Attitudes
- Next-Gen Marketing
- Cultivating Culture
- Evolving Influences of Purchases
- Virtual Reality
- Augmented Reality
- Immersive Brand Experiences
- New Digital Technologies
Who Is Speaking?
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Ivka Adam ICONERY
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Leila Aziz Perfect365
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Vikram Bhaskaran Pinterest
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Michael Broukhim FabFitFun
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Eunice Cho AELLA
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Karla Gallardo Cuyana
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Lucie Greene J. Walter Thompson
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Susan Kim Benefit Cosmetics
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Mara McCune E.L.F. BEAUTY
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Mitch Spolan Chegg
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Wendy Yang Deckers Brands
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Ashleigh Young e.l.f. Beauty
Past Attendees
