- Retail strategies and case studies aimed at driving repeat purchases
- Insights into deploying the right marketing strategy on returns, supply chain, and inventory challenges
- Strategies for delivering a true omnichannel experience while managing surges during the holiday shopping season
Next-Generation Retail Marketing: Converting Net New Shoppers to Loyal, Lifetime Customers
Everyone agrees that the post-pandemic period is toppling traditional marketing approaches for merchants and brands. As the consumer becomes the channel, retailers are scrambling to increase conversions and build loyalty. But the fact is, 74% of a retailer’s customers are one-and-done buyers. But there are other issues looming. An impending shift to first-party data has marketers worried over losing a key lever for reach and revenue.
Meanwhile, as we’re rounding the corner to another digital-first holiday season and a new wave of commerce, there’s an enormous opportunity behind this shift for brands to lean into their own data and optimize for retention to drive long-term profitability instead of short-term revenue. Remember: Two-time buyers are 101% more valuable than one-time buyers.
In this Fairchild Media Group digital event, experts from Bluecore share insights and strategies into increasing conversions and getting shoppers to return to your store and website — not just once, but time and time again.
This presentation will cover:
